HEOFUNDING is committed to safeguarding the personal information that you provide to us when using this website or transacting business with us. This Privacy Policy describes how we handle and protect the personal information and related data we collect about individuals who use our website or services.


The data we collect from you includes (i) information collected through the specific fields of any dialog box that appears on, or is accessed through, our website, and (ii) any information you specifically provide to us in any email, inquiry, order form, or other Service-related communication (collectively, “Your Data”).  Your Data may also include logs of transactions involving your account, location data (indicating the location of logins to your account), and similar account-related data relevant to the services that we provide to you or facilitate for you (“Services”), and/or in our maintenance of your account (if applicable) with us.


HEOFUNDING uses Your Data in a manner consistent with this Privacy Policy. Depending on the Services being provided, Your Data may be stored and accessible to us on cloud-based servers, or it may be stored and accessible to us on servers or other backup appliances located at our designated premises.  Regardless of where Your Data is located, however, we do not view, access, retrieve or otherwise use any of Your Data unless such use is explicitly and specifically required as part of the Services or is in compliance with the provisions of this Privacy Policy. For example:

  • If you provide Your Data to us for a specifically designated reason, then we may use Your Data in connection with the reason for which it was provided.
  • If you specifically request that we view or analyze Your Data, then we would do so (if such activity is provided under the Services), but only to the extent necessary to fulfill our contractual obligations to you.
  • We may use Your Data to provide you with access to monitor your use of our Services.
  • On very rare occasions, a portion of Your Data may be accessible to us or incidentally viewed by us as part of our general maintenance of our systems; however, even under those circumstances, our technicians do not intentionally view Your Data and do not use Your Data for any purposes other than as necessary to fulfill our contractual obligations to you.

In accord with our designated uses described above, HEOFUNDING will use Your Data (i) to market our products and Services to you, (ii) to provide other services and products requested by you, (ii) to enable our vendors and contractors to provide and assist us in the marketing, operation, troubleshooting, and (if necessary) remediation of our website and our Services, (iv) to meet any regulatory requirements for the offer or sale of securities required by law, rules or regulations applicable to us and/or to our affiliates or members, (v) to engage in any other lawful activities we believe are consistent with the foregoing, and (vi) to protect us against legal liability. We may obtain, provide, and/or facilitate any of the foregoing services through third parties, which may require us to share Your Data with them.

HEOFUNDING and its Affiliated Companies (as defined below) may also use Your Data to help us improve the content and functionality of our website, to better understand our users and to improve our services. In addition, HEOFUNDING and its Affiliated Companies may use Your Data to communicate with you regarding our services or to tell you about services we believe will be of interest to you (“Marketing Communications”).

If at any time you wish not to receive any future Marketing Communications or you wish to have your name deleted from our mailing lists, please contact us at support@heofunding.com. Please note that opt-out requests sent by email may take up to two (2) weeks to process. Please note: Even if you unsubscribe from Marketing Communications, you understand and agree that we will still maintain the right to use Your Data to contact you as reasonably necessary to meet and fulfill any Service-related requirements and obligations, or to contact you about your account or payment history or payment obligations.


We will share Your Data with third parties only in the ways that are described in this Privacy Policy. There are, however, certain circumstances in which we may share Your Data with certain third parties without further notice to you, for example:

Business Transfers: As we develop our business, we might sell or buy businesses or assets. In the event of a corporate sale, merger, reorganization, dissolution or similar event, Your Data may be part of the transferred assets.

Affiliated Companies: For the purposes of this Privacy Policy, an “Affiliated Company” is any company with which HEOFUNDING maintains a business relationship.  We may share Your Data with our Affiliated Companies for purposes consistent with this Privacy Policy; provided, however, that prior to disclosing Your Data to an Affiliated Company, we will require that the Affiliated Company affirm in writing that it will keep Your Data confidential and refrain from using Your Data in any manner that is inconsistent with this Privacy Policy.

Agents, Consultants and Related Third Parties: HEOFUNDING, like many businesses, sometimes hires other companies to perform certain business-related services. Examples of these services from such third parties, companies, or individuals, may include ID verification, accreditation/financial/credit verification, electronic document signing, payment storing and processing, sending postal mail and e-mail, escrow services, disbursement of funds, analyzing data, providing marketing assistance, and providing customer service. As such, these third parties, companies, or individuals may have access to Your Data. These third parties are authorized to use Your Data only as necessary to provide services to us, and we will require such third parties to affirm in writing that it/they will keep Your Data confidential and refrain from using Your Data in any manner that is inconsistent with this Privacy Policy.

Legal and Regulatory Requirements: In addition to the disclosures described elsewhere in this Policy, we may disclose Your Data if required to do so by law, or if we believe, in good faith, that such action is necessary to:

  • comply with the law or with legal process;
  • protect and defend our rights or property;
  • protect against misuse or unauthorized use of the Services; or,
  • protect the personal safety or property of our other customers or the public. Among other things, this means that if you provide false information or attempt to pose as someone else, information about you may be disclosed as part of any investigation into your actions.

Your Choices

If Your Data changes or if you no longer use our Services, you may correct, update, amend, delete or request deletion by making the change in your registered account settings page, by emailing our Customer Support at support@heofunding.com or by contacting us at the contact information listed on the website.

We will retain Your Data for as long as your account is active or as needed to provide you services. We reserve the right to keep archival copies of Your Data (even if you request that we delete Your Data in our possession) to memorialize our relationship and transactions with you, to comply with our legal and regulatory obligations, resolve disputes, and/or to enforce our agreements.


This Privacy Policy applies solely to Your Data. This Privacy Policy shall not apply to any unsolicited information you provide to HEOFUNDING. This includes, but is not limited to, information posted to any public areas of our website, any ideas for new products or modifications to existing products, and other unsolicited submissions (collectively, “Unsolicited Information”). All Unsolicited Information shall be deemed to be non-confidential and HEOFUNDING shall be free to reproduce, use, disclose, distribute, and exploit such Unsolicited Information without limitation or attribution.


To prevent unauthorized access or disclosure, to maintain data accuracy, and to ensure the appropriate use of Your Data, we utilize physical, technical, and administrative procedures to safeguard the information in our possession or control.  This includes the use of firewalls and restricted access methods, and we limit access to those persons that have a specific business purpose for accessing the information described in this Policy.  Our employees are made aware of their responsibilities to protect the security and integrity of all information in our custody, and to access such information only on a need-to-know basis.

If we become aware of any data breach that results in unlawful or unauthorized access, loss, or disclosure of Your Data, we will notify you in accordance with applicable law.

Please note: Although we use reasonable efforts to secure access to Your Data, you understand and agree that no security solution is 100% foolproof.  For that reason, we cannot and will not be liable for any unauthorized access to, use, or disclosure of Your Data (i) where such activity resulted from a security breach that was not directly and primarily caused by our gross negligence or reckless, willful, or malicious behavior, or (ii) where such activity targeted data that was outside of our immediate possession or custody.


HEOFUNDING’s website may provide hyperlinks to other websites operated by third parties. If  you select these hyperlinks you will leave the HEOFUNDING website and be directed to a third party website (“Third Party Site”).  HEOFUNDING is not responsible for the availability of Third Party Sites or their content, and the existence of a third party hyperlink does not imply or create any endorsement of the services, products, or activities located at or through any third party website. Third Party Sites may have privacy policies that are significantly different than this Privacy Policy.  Please read all Third Party Site policies before providing your information to any Third Party Site owner. YOUR USE OF THIRD PARTY SITES AND CONTENT, INCLUDING WITHOUT LIMITATION, YOUR USE OF ANY INFORMATION, DATA, ADVERTISING, PRODUCTS, OR OTHER MATERIALS ON OR AVAILABLE THROUGH THIRD PARTY SITES, IS AT YOUR OWN RISK.

Other websites may provide links to our website with or without our authorization.  HEOFUNDING does not endorse such sites and shall not be responsible or liable for any links from those sites to our website, or for any content, advertising, products or other materials available on or through such other sites, or any loss or damages incurred in connection therewith.  HEOFUNDING may, in its sole discretion, block links to the site and content without prior notice.


HEOFUNDING’s website utilizes different technologies to collect, store, and aggregate data about its website usage. We may use electronic tags called “cookies” to help us understand and analyze use of our site.

Cookies are small bits of computer code (such as pixels, web beacons, gifs, and similar technologies) that are stored in specific locations on your computer or mobile device.  Websites can read cookies and, depending on the type of cookie being used, retrieve limited information about the people visiting those sites.   For example, a website may use a cookie to remember your user preferences, which would allow that site to quickly provide you with information or services that you previously requested. Cookies may also be used to ensure that you are viewing the most updated version of a website.

Cookies do not store personally identifiable information (such as your name, address, or telephone number) and cannot, by themselves, personally identify you. Cookies cannot access a device’s hard drive or memory settings, and virtually all modern web browsers allow users to control the use of cookies.

Performance / Analytic Cookies.  Our website may use performance cookies (which are also known as “analytic cookies”).  These cookies collect information about your use of this website and help us evaluate and improve the way it works.  For example, we may use performance cookies to determine which areas of the website that you visited the most, or to determine if you received any error messages while at the site.  Performance cookies also provide us with statistical and analytical information about our website, such as total page visits, bounce rates, technologies used to access our website, and page load speeds.  We may also use performance cookies to gather data that helps with load balancing, which helps ensure that our website remains operational.

Re-Targeting / Advertising Cookies.  Our website may use re-targeting cookies to remember that you visited the site, and to enable us and our designated third parties, such as Google, to serve you with advertising when you are visiting other sites. We currently work with Google to display personalized advertising messages to you; therefore, if you use a Google account (depending on the settings in your Google account), Google may link your Google web browsing history to your Google account to deliver personalized ads.  If you do not want this association to occur, you will need to log out of Google before accessing our website.  Note, opting out of a re-targeting cookie does not necessarily mean that you will not see any advertisements on our website; however, by opting out of a re-targeting cookie, the advertising will not be targeted to you through the use of third party cookies.

Functional Cookies.  We may use functional cookies, which are used to remember choices that you make while visiting our website and may provide you with more enhanced or personalized features at the site. Some functional cookies are “session only,” meaning they will exist for only as long as your browser remains open.  We may use session-only cookies to remember selections or choices you made at the website during a single visit, such as whether you viewed a video or content multiple times during a single session.  Other functional cookies are “persistent,” meaning they will last from one visit to another visit unless they expire or are deleted from your computer or mobile device.  We may use functional cookies to help us remember your login information, language preferences, or whether we displayed specific content on our website in any of your previous visits.

As described above, we only use cookies for the limited purpose of evaluating the delivery, use, and functionality of our website; no other uses are made of any cookie-based information.

Most web browsers are set to automatically accept certain cookies, but provide controls that allow you to block or delete them. For example, in Google Chrome you can block or delete cookies as desired by selecting Settings>Privacy and security>Cookies and other site data.  In Microsoft Edge, you can block or delete cookies by selecting Settings > Privacy and services > Clear Browsing data > Cookies and other site data. In Apple Safari, you can block or delete cookies as desired by Preferences > Privacy.  If you use a different browser than Chrome, Edge or Safari, you should refer to that browser’s instructions.

Please note, certain features of our website may depend on the use of cookies.  If you choose to block or delete cookies, those features may not be available or function correctly.


Our website may include social media features such as the Facebook “Like” button, Twitter, and other “share this” buttons. These features are interactive mini-programs and may collect your IP address, which page you are visiting on our site, and may set a cookie to enable the feature to function properly. Social media features and widgets are either hosted by a third party or hosted directly on our website, and your interactions with these features are governed by the privacy policy of the company providing the features and widgets.


We reserve the right, in our sole discretion, to change, modify, add, or remove portions of this Privacy Policy at any time. Any changes or updates will be effective immediately upon being posted. If we make any material changes to this Privacy Policy (i.e., changes that are materially different than the procedures or restrictions described in this Privacy Policy) and, under those circumstances, if you are a customer of ours, then we will alert you to those changes by email. Your continued use of our website following the posting of any changes to this Privacy Policy indicates your acceptance of those changes.


If you have any questions about this Policy or how any information is used by us, please direct your questions to our designated contact for privacy-related issues by email at support@heofunding.com.

Last Updated: February 27, 2023